The case, which could still be settled, highlights what often happens when start-up founders sell the company they poured themselves into, only to be unhappy with what it's become years later. But at the heart of the issue is money. Securities and Exchange Commission. That revenue--which counts the sale of charts, advertising and licensing fees--grew by 17 percent over the same period a year earlier. Industry watchers say it's safe to assume that Astrology.

November 23 to December 21

Driving traffic to other iVillage content and services might be even more valuable to the company, however. According to research firm ComScore, iVillage derived more than 10 percent of its overall traffic While some may find it hard to believe, horoscopes are the little Internet business that could. In terms of software, the business is largely a matter of writing a program that can churn out scripted horoscopes for any sign, any day of the week.

Once operation and technology costs are covered, the purveyors of horoscopes sit back and collect ad revenue against those daily readings, as well as fees for sending other marketers "leads" in the form of e-mail addresses from interested consumers which must sign up to get their reading. Horoscope sites like Astrology. But for the stars to align for any horoscope site, it must generate lots of traffic; a reputable astrologer can help with that cause. And that's where the trouble started here. A born astrologer In person, Kelli Fox seems like a born astrologer.

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A petite woman with brown hair, she will immediately ask for your birth date; then look up your rising sign in a copy of John Maynard's Pocket Astrologer that's tucked in her purse. Her husband, David, is the businessman behind Astrology. The two sold their first astrology report in By , like many upstarts at the time, the Foxes either needed to fuel growth from venture capital money or get acquired by a larger, more established company.

When iVillage bought Astrology. Some time later, the pair said they became aware of what seemed to be conflicts in the original sale agreements between Astrology. Kelli Fox complains that her followers were confused about whether she had left iVillage because of language on the site referring to her as "publisher" and "your Astrologer. The Foxes also say that iVillage expanded the scope of her name and likeness beyond their agreed "field of use"--which was online astrology for women--to other areas such as psychic services and horse-betting advice.

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After sending initial letters to iVillage asking for changes, Kelli and David Fox filed a formal complaint on August 16, , in U. District Court for the Northern District of California. It charged iVillage with breach of contract, trademark infringement, federal false advertising, cybersquatting and unfair competition, among other grievances. They sought a permanent injunction against iVillage for infringing on the Kelli Fox mark, cancellation of the Kellifox. On October 4, , iVillage filed a motion to dismiss the case.

S agittarians are usually modest and often spiritual, with strong values. They like rituals, and sometimes can get caught up in form, rather than substance. They are profound thinkers, and are gifted with foresight and good judgment. Witty conversationalists and story tellers, they do have the gift of gab. They are avid learners, love to initiate new projects and make great researchers. They are quick studies, with keen minds.

They have an expectant attitude and a penchant for new experiences, which may account for the fact that Sagittarians are noted for their longevity. They are often intuitive and original thinkers. Better at adapting than inventing, they work well in collaboration with others. A strong-will and good organization ability combined with their other talents usually bring any project they undertake to a successful conclusion.

I go from one area of the Studio to another and gather pollen and sort of stimulate everybody. I guess that's the job I do. T he vices to which Sagittarius is prone are anger—they tend to flare up over trifles, and impatience—they want to rush every new project through immediately and can be too demanding. They are quick to jump on inadequacies of others while expecting full recognition of their own efforts. This is not to say that they do not deserve the recognition. In completing a major project Sagittarius will sacrifice everything else before it.

Often, though, they can be exacting, and inconsiderate in their work life, while boastful and extravagant in their private lives. The great achiever or the wastrel.

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There is also a side of the Sagittarian that is quite superstitious, and reading into signs and portents would not be uncommon. The Sagittarius love of sports often leads to an indulgence in dangerous pursuits. O f all the planets within our solar system, Mercury is nearest to the Sun. There is a direct correspondence to this fact in the mapping of an individual's birth chart.

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I t is likely that you will be able to determine where Mercury was at the time of your birth without consulting an astrologer. By reading the three potential profiles, it is often uncanny how clearly one of them will fit to us. I thought you would enjoy trying this out for yourself. I am always interested to know what you think and discover. Feel welcome to write! Material is currently being developed on the other planets. If you are interested, we would be pleased to keep you updated on their progress.

S agittarians are versatile people and can be found in a number of professions.

They are by nature teachers and philosophers. Nothing is better play to a Sagittarian than expounding on the moral principles, laws and ideas that explain the universe. Through these traits they serve well as theologians or scientists. They are also suited to the law, politics, public service or social administration. Being natural communicators, they do well in public relations or advertising.

Inquisitive and restless, they suffer if their opportunities are limited, but they thrive within their natural field of travel and exploration. Many Sagittarians will be found in jobs that allow them to exercise their natural desire to see the world. It is to enable those experiences to be intelligible and generally recognized within the total framework of an ideal world. S agittarians are ardent, sincere and straightforward in relationships. They are generally conventional and in control of their sexual natures. Because of their independent nature, maintaining a close personal relationship is difficult.

They prefer a solid home base, but as a place to return to when they have completed a particular travel venture. He thinks that's love. It's not love—it's babysitting. I n friendship they are reliable, and can be counted on. However, they have a quick temper and a biting tongue, often speaking before giving forethought to the full effect of their words. Their rage may pass quickly, but the stinging of their comments often remains.

M ythology is closely interwoven with Astrology. Despite all that we do not know about the origins of either lore it is certain that starwatching began with passion on humanity's first night beneath the open sky. Somewhere in time, shapes were perceived, figures imagined, names given and stories were told about the densely populated tapestry of the heavens. M ythology in general is far more than a collection of "make believe" fantasies created by primitive societies to explain away what they could not understand.

The role of Myth in a society was to set the abstract complexities of Nature within a context of story that the human mind could comprehend. Wondering long on what keeps the world from falling through space or whether the dawn will follow night is a costly distraction when there is hunting to do and crops to tend. A strology and Mythology serve a similar function in this regard.

We benefit from Astrology not so much as a tool of fortune-telling but as a directional guide to understanding who we are individually and what our unique role ought to be in this life. As Carl Jung stated, Astrology claims only that we each possess the qualities of the year and of the season in which we were born.